![]() "The good news is that we came out the other side and the business is recovering nicely." "Our industry was heavily impacted by COVID-19 over the last two years," said Tietz, who was appointed to his new role last month. Other Minnesota fitness centers are keeping busy as well.įor 24-hour fitness provider Snap Fitness, this past January was "a stellar month" with more new members and higher gym attendance than what the chain had in 2019 and the years since, said Brian Tietz, president of franchise operations in the Americas for Snap Fitness. Self Esteem Brands' hair waxing company, Wax the City, also is enjoying its best numbers in terms of visits, clients and number of services as more consumers focus on self-care. Stronger U, the digital nutrition coaching business that Self Esteem Brands acquired in 2021, has seen a recent jump in memberships. We are in the Roaring Twenties for personal preventive health." We can help you visit the club more often. "There's never been a better time to be a fitness consumer," Runyon said. In November, Placer.ai found that the length of time people stayed at gyms has been on the rise compared to 2019. fitness chains increased more than 23% year-over-year in the last week of January and were up 8% compared with early 2020 right before the pandemic caused retail shutdowns across the country. ![]() It's nice to be around people."Īccording to a report released last week by foot traffic analytics firm Placer.ai, visits to the leading U.S. "It's really to get out of the house," said Damian, 31, as he exercised over lunch hour at Anytime Fitness in Roseville. He ended up selling his equipment and now goes to a gym close to his St. Fitness leaders also say consumers are more passionate about wellness.Ĭhris Damian tried to work out from home during the pandemic, but his full-body exercise machine just didn't cut it. "I think people are coming back for the strength training, the variety, the coaching, the community - things that they missed and needed during COVID."įitness centers that survived the pandemic gained market share after about a quarter of health clubs closed permanently in the past few years, experts said. "We are seeing a nice bounce back to the gym," said Chuck Runyon, chief executive of Self Esteem Brands. The company, which also operates barre studio Bar Method and high-intensity gym Basecamp Fitness, generated systemwide revenue of $2.5 billion last year up from $2.2 billion in annual revenue before the pandemic. That includes Woodbury-based Self Esteem Brands, the parent company of Anytime Fitness, which in 2022 had more new member sign-up in the U.S. A resounding wave of exercise-conscious individuals - perhaps some upholding their New Year's resolutions to join a gym - is boosting memberships for Minnesota-based fitness franchises.Īfter temporary closures, social distancing rules and mask mandates, many major gyms have fully turned the corner on the pandemic. ![]()
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